![]() Franchising greatly reduces small-business failure rates." The statistics on small-business failure in America and in Australia are pretty awful. "The great thing about franchising is that it provides a means of being in business for yourself, but not by yourself. We had no intention of franchising the business, but we had something like 290 people approach us after the first few weeks and ask if they could open their own Great American Cookie Company store. A few months later, we opened a store at Atlanta. "I thought they were terrible compared with my wife's cookies, so I rang her that night and told her that we were going to start a cookie store. I was in San Diego in 1977 attending a conference (I had a clothing business at the time) and I bought some cookies. "The recipe has been handed down from Susan's great-grandmother, who sliced up chocolate bars into chunks to put into cookies over 100 years ago. Karp and his partner Michael Coles established their first store in Atlanta, Georgia, in 1977 with cookies baked from a family recipe used by Karp's wife, Susan. There are now over 7.7 million people employed in half a million franchised outlets in the US and that figure is growing fast."Ībout 10,000 of those jobs are in Great American Cookie Company stores. Yet franchising creates 300,000 new jobs a year. "In the US, the research shows that the Fortune 500 companies created a net 10,000 new jobs a year from organic growth. "Franchising is a tremendous engine for growth in the economy," Karp says. National franchise associations from Australia, Britain, Canada and 20 other nations are also affiliated with the association, which aims to foster the spread of franchising throughout the world. ![]() Last month, he was elected chairman of the International Franchise Association, which represents the interests of the US franchising industry. Karp's success in building up his chain in the past 13 years has made him a keen supporter of the virtues of franchising. ![]() Last year his Great American Cookie Company outlets sold well over 100 million chocolate-chip cookies, worth almost $US100 million, through its 380 franchised outlets. Q: What’s the secret recipe for the Great American Cookie Cake?Ī: The employees don’t know, trust me, I asked a few of them to spill the beans.Arthur Karp admits to a weakness for a good cookie. They have more than 200 franchise locations, with the majority of them being in the Southeast! Q: Where did the Great American Cookie Company start?Ī: GAC just celebrated it’s 40th birthday last year and is headquartered in Atlanta. Licking the bowl, or your fingers are prohibited. Q: Can you lick your fingers if icing gets on them?Ī: I wish! The manager nervously chuckled when I asked this. They have an excellent training program to teach new employees how to write in their signature script, and eventually, develop their own unique style of decorating! ![]() Bake time, cool time, rules and RECIPES!Īll Your Great American Cookie Questions, Answered Q: Do the cookie decorators have to have prior training, or even have decent handwriting?Ī: No! You do not need any past experience baking or decorating cakes to work at Great American Cookie. Head to Well and Worthy Life blog to see Deanna’s design and tips! Being a foodie and longtime fan of Great American Cookie, I naturally had questions. Piping that much icing is no joke! But there are a few tricks we learned to help make it easier on the cake decorator. I was so excited to get in there and decorate my own cookie cake! A lot of my friends are getting engaged and married, so I decided to learn how to decorate an engagement cake! Deanna and I were quickly tested on our arm strength (thank goodness for our Mpower workouts!) Everything you need to know about the recipe, decorating, and ordering! That smell is almost indescribable! Keep scrolling to read my Q&A with Great American Cookie Company. I know you’ve been there… an innocent bystander at your regional mall when the aromas of Great American Cookie hit you like a ton of bricks. We can try to recreate it, but all others will pale in comparison to the one, the only, Great American Cookie. If you’ve ever had this famous “mall” cookie, then you know America’s obsession is justified. Their cookie cakes are amazing, but it’s the people who have made it such a success! Here it is folks, I’m here to share my biggest blog adventure yet, and of course, it involves chocolate chip cookies.ĭeanna and I had the chance to go visit the Great American Cookie location in Brookwood Mall to learn all about how they operate, decorate, and continue to make people smile day in and day out.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |